Social Media Branding

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Social Media Optimization (SMO)

We are sure that there is no need to explain about SMO because more than 90% of the total internet users are connect through Social Media Sites. We can say simply that Social Media Optimization (SMO) is the practice of circulating awareness or conscious of any brand, product or service through social media websites such as Google+, Facebook, Twitter, and YouTube. SMO is very much helpful for the users to communicate between the user and owner of the websites and the feedback could be utilized to improve the service or product. After change into web 2.0 Google and other leading search engines give much importance to social media channels.

Advantages of SMO
  • Retaining Old consumers
  • Provide Direct feedback
  • Very Cost Effective
  • Helpful to Making New Customers
  • Help to provide superior Conversion Rate
  • Better conversation rate
  • Straight feedback coming from your achieved market.
  • Increase your inbound links
  • Making more and more customer
  • Raise visibility and publicity on Internet
  • Brand awareness
  • Get backlinks
  • Bookmarking the content
  • Find huge amount of traffics & Visitors
  • Organic traffic
  • Better social Platform
  • Maximum sales
  • Social Links
  • Participating with community users.
  • Can drive the traffic to your website/blog
SMO Activities
  • Microblogging (e.g. Twitter)
  • Media Sharing (e.g. LinkedIn & Facebook etc.)
  • Forum posting and Participation
  • Yahoo Answers/Aol Answers
  • Comments on the postings
  • Re-sharing of postings
  • Community creating and activities
  • Fan Page Creation
  • Internet Resource sharing (e.g. Bookmarking)
  • Image and Video sharing
  • Music/Audio sharing and Podcasting
  • Community Participation ( Facebook , Twitter and Linkedin )
  • Social Networking & reaching target audience
  • Interest group participation
  • Create supporters for Causes and Events, etc
  • Online Reputation Management
  • Increasing traffic and ROI for sites
  • Inbound Link Building (Both follow and not followed links)